Successful customers and inspiring stories.

I confronted him with a WTP report and received a rather extraordinary reaction from the supplier: “well, I am not particularly sure what’s going on, but what you are showing me appears to be fairly logical”. The result of this was that the price increase practically disappeared. That saved us a six-digit amount at the time. Without factual evidence I never would have achieved this result. Read More.

We don’t start negotiating without prior WTP preparation. I believe in should costing and I am convinced that you get better results during negotiation if you negotiate based on facts. The world is becoming more transparent and we gladly invite and help spread that development. Read More.

After a WTP simulation on packaging materials we discovered that the prices would likely rise. We were at the end of the first year of a two year contract and chose not to take the initiative to invite the supplier. To our surprise the supplier didn’t reach out either, so we kept the same price for the second year. Read More.

Before we started using WTP I had always wondered if cost price simulations would be a good fit for us as we subcontract a lot. But the insights these simulations provide are very beneficial. Read More.

Thanks to WTP we can compare the raw material costs to our own purchasing price. In one particular case it became apparent that the producer earned an additional 0.05 – 0.10 for the same product annually. That is not how you handle loyal customers in our opinion. Read More.

By using insights, provided to us by WTP, we successfully developed a private label on which we could make a large margin. Within half a year the margin on our private label increased to over 40%. Read More.

The main reason for us to start using WTP was because we found it challenging to reach a sufficient margin. Furthermore, the traditional way of negotiating was no longer effective. The lack of well-presented and accurate data is a big disadvantage during negotiations. All of these issues are solved by using WTP. Read More.