Successful customers and inspiring stories


Happy Customers

A national distributor of energy

I confronted him with a WTP report and received a rather extraordinary reaction from the supplier: “well, I am not particularly sure what’s going on, but what you are showing me appears to be fairly logical”. The result of this was that the price increase practically disappeared. That saved us a six-digit amount at the time. Without factual evidence I never would have achieved this result. Read More.



We don’t start negotiating without prior WTP preparation. I believe in should costing and I am convinced that you get better results during negotiation if you negotiate based on facts. The world is becoming more transparent and we gladly invite and help spread that development. Read More.

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